Southwest launches movie-on-demand service for digital devices

Rafat Ali

February 19th, 2013 at 3:40 PM EST

Photo Caption: The landing page of Southwest's new movies-on-demand service for personal mobile devices.

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Airlines are dreaming of the day when they can ditch the complicated, heavy, and expensive seat-back entertainment systems for profit-generating bring-your-own-device systems.

Earlier this year Southwest announced its intention to add movies-on-demand to all Wi-Fi-equipped aircraft and now it has. The service is now available for $5 per movie, per device. The airline also announced an upgrade to its live-TV-on-digi

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