With Valentine’s Day fast approaching, hotels,…are looking for innovative ways to market their business but one hotel believes its campaign is truly unique – it is testing brand new Twitter video app Vine.

The Cavendish London has launched its #ValentineVine competition to win a romantic break for two at the hotel… Twitter users are asked to download the Vine app, if they don’t already have it, and record a romantic video before sending it to the hotel’s Twitter account – the one judged to be the most romantic will win the prize.