Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

With Valentine’s Day fast approaching, hotels,…are looking for innovative ways to market their business but one hotel believes its campaign is truly unique – it is testing brand new Twitter video app Vine.

The Cavendish London has launched its #ValentineVine competition to win a romantic break for two at the hotel… Twitter users are asked to download the Vine app, if they don’t already have it, and record a romantic video before sending it to the hotel’s Twitter account – the one judged to be the most romantic will win the prize.