Articles tagged “bollywood”

India is one of Dubai's most important markets both culturally and touristically. Issam Kazim wants to bring the two closer in any way he can.

Bollywood's influence on marketing is undeniable. Online travel agencies are cleverly leveraging this by enlisting Bollywood celebrities to sell travel. Let there be lights, camera and action!

Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.

Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.

Visa regulations and costs are a top priority for Indian filmmakers when electing where to work abroad, which gives destinations a large incentive to ease visa rules in exchange for the tourism boom.

Bollywood films don't get the attention of a, say, J.R.R. Tolkien adaptation, but they do more than any other genre of movie to boost destination tourism due to their massive audience base.

This works both ways with Indians traveling to view their favorite sets in the UK as well and exemplifying how a cultural exchange can be more influential than forced marketing.

Cape Town has realized you don't need a catchy slogan or expensive tourism campaign to boost tourism, instead star in a film -- a method that destinations from Italy to New Zealand to Morocco have proven will work.