hobbit Archives

Airlines

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

Samantha Shankman, Skift | 8 years ago

Airlines

Air New Zealand Paints Giant Dragon on a Plane to Promote New Hobbit Movie

The Hobbit films have boosted tourism to New Zealand and ridership on the country's national carrier. This is a partnership that will continue long after the films leave the theatre.

Soo Kim, The Daily Telegraph | 9 years ago

Media and PR

New Zealand readies for new round of Hobbit and Lord of the Rings tourists

One of the bigger successes of the LOTR trilogy and the new Hobbit one as well is that the New Zealand viewers fall in love with is its great outdoors rather than some closed off theme park, and this brings benefits to a much wider swath of businesses across the country.

Associated Press | 9 years ago

SkiftX

New Zealand’s massive Hobbit-themed marketing scheme is working out splendidly

New Zealand put major dollars behind the marketing campaign and an increase in travel-related searched for the country suggests film-related tourism will continue to grow in 2013.

Soo Kim, The Daily Telegraph | 10 years ago

SkiftX

New Zealand really wants Aussies to come visit its Hobbiton movie sets

New Zealand sets a realistic goal for its Hobbit-inspired ad campaign by concentrating marketing efforts on nearby Australia to boost tourism.

Skift | 10 years ago

Tourism

What’s the Hobbit worth to New Zealand? Assessing the high costs of Hollywood ambitions

New Zealand owes a great deal of its modern tourism industry to the films of Peter Jackson, but how far should they really go to both fund film and hitch their wagon to Hollywood dreams?

Skift | 10 years ago