Priceline is buying a much smaller, younger travel tech company in Kayak, but one that has earned a lot of fans for its innovation.
Priceline’s purchase of Kayak at a $1.8 billion valuation is yet another example of a well-established industry giant buying a nimble tech upstart to boost its portfolio.
Because Kayak’s key feature was price comparison, we’ve created a handy chart to compare the size and popularity of the two travel tech companies. While Kayak is dwarfed in terms of pure revenue (it went public just this summer; Priceline’s IPO was in 1999), its innovation and creative marketing made it a darling in the online travel world.
stock price high
|2012 Q3 Revenue
|2012 Q3 Earnings
|2011 Q3 Earnings
Mobile App Rankings (Travel genre)
|iPad Travel App ranking||10||4||-6|
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