DigitalBooking Sites

Priceline and Kayak: Comparing the numbers

Skift Take

Priceline is buying a much smaller, younger travel tech company in Kayak, but one that has earned a lot of fans for its innovation.

— Dan Nguyen

Priceline’s purchase of Kayak at a $1.8 billion valuation is yet another example of a well-established industry giant buying a nimble tech upstart to boost its portfolio.

Because Kayak’s key feature was price comparison, we’ve created a handy chart to compare the size and popularity of the two travel tech companies. While Kayak is dwarfed in terms of pure revenue (it went public just this summer; Priceline’s IPO was in 1999), its innovation and creative marketing made it a darling in the online travel world.

Priceline KAYAK Ratio
Launch date 4/6/1998 1/14/2004
IPO date 3/29/1999 7/20/2012
52-week

stock price high
$774.96 $37 20.9
Market cap

(billions)
$31.31 $1.17 26.8
2012 Q3 Revenue

(millions)
$1,700 $78.60 21.6
2012 Q3 Earnings

per share
$11.66 $0.19 61.4
2011 Q3 Earnings

per share
$9.17 $0.18 50.9
Employees 3,400 191 17.8
Twitter

followers
38,062 308,132 0.12
Facebook

likes
319,683 81,034 3.9

Mobile App Rankings (Travel genre)

Priceline KAYAK Difference
iPhone 9 11 +2
iPad Travel App ranking 10 4 -6
Android 12 10 -2

Source: Kayak 2012 Q3 report and Priceline 2012 Q3 report.

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story

Loading...

Loading...