Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

Priceline’s purchase of Kayak at a $1.8 billion valuation is yet another example of a well-established industry giant buying a nimble tech upstart to boost its portfolio.

Because Kayak’s key feature was price comparison, we’ve created a handy chart to compare the size and popularity of the two travel tech companies. While Kayak is dwarfed in terms of pure revenue (it went public just this summer; Priceline’s IPO was in 1999), its innovation and creative marketing made it a darling in the online travel world.

PricelineKAYAKRatio
Launch date4/6/19981/14/2004
IPO date3/29/19997/20/2012
52-week

stock price high
$774.96$3720.9
Market cap

(billions)
$31.31$1.1726.8
2012 Q3 Revenue

(millions)
$1,700$78.6021.6
2012 Q3 Earnings

per share
$11.66$0.1961.4
2011 Q3 Earnings

per share
$9.17$0.1850.9
Employees3,40019117.8
Twitter

followers
38,062308,1320.12
Facebook

likes
319,68381,0343.9

Mobile App Rankings (Travel genre)

PricelineKAYAKDifference
iPhone911+2
iPad Travel App ranking104-6
Android1210-2

Source: Kayak 2012 Q3 report and Priceline 2012 Q3 report.