Smaller deal than NYT's making it out to be: this is a dedicated portal, much like your ISP homepage. How much of content do you consume that way? Most users go their own way, and in-flight users will too.
Norwegian Air Shuttle, one of the biggest airlines in Scandinavia, and Ink, which provides magazines for about 30 carriers worldwide, plan to introduce Wi-Fi based in-flight entertainment system by next year, among the first such efforts.
Using the carrier’s free Wi-Fi service (which is a rarity, most charge), passengers will have access to a range of content, including music, video and travel articles from the carrier’s in-flight magazine, on their digital devices. The service will operate from a dedicated online portal through carrier’s Wi-Fi service, which is available on 80 percent of Norwegian’s fleet of 68 planes.
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