British Airways' new ads highlight perks that flyers won’t find on low-cost carriers
Skift Take
Check one bag and buy an airport sandwich and, before you know it, that ticket from a low-cost carrier doesn’t end up costing much less than a BA seat. Ads should show the actual math.
British Airways is putting its short-haul network at the heart of its first post-Olympics marketing campaign, as it looks to stave off competition from budget carriers such as easyJet.
The campaign...emphasises the value of BA’s fares by highlighting the services included in its ticket price, such as baggage fees and breakfast, which is not the case for no-frills carriers such as easyJet and Ryanair. A series of four outdoor poster ads use a humorous tone to focus on the consumer benefits of flying with the airline.
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored 
Tourism
Canada Updates U.S. Travel Advisory, Warns of Device Searches of Travelers
Canada has updated its travel advisory for citizens heading to the U.S., warning them to "expect scrutiny" from border officials.
Airlines
Stripping Business Class Bare: The Rise and Risks of No-Frills Premium Travel
The 'unbundling' of airfares has spread into business class at premium carriers like Qatar Airways, KLM, and now Etihad — with the trend showing no signs of slowing down.
Short-Term Rentals
SCOOP: Airbnb Co-Founder Joe Gebbia Is Stepping Down From Airbnb.org
Joe Gebbia's participation in Airbnb.org became untenable.
Tourism
Is Travel Resilient Enough to Withstand U.S. Policy Shifts?
The global Skift Travel Health Index: February 2025 stands at 99, already indicating a 1% dip in travel performance in February 2025.