British Airways' new ads highlight perks that flyers won’t find on low-cost carriers
Skift Take
Check one bag and buy an airport sandwich and, before you know it, that ticket from a low-cost carrier doesn’t end up costing much less than a BA seat. Ads should show the actual math.
British Airways is putting its short-haul network at the heart of its first post-Olympics marketing campaign, as it looks to stave off competition from budget carriers such as easyJet.
The campaign
