Skift Take

Film-inspired tourism got visitors interested in New Zealand a decade ago, and other countries are slowly waking up to what a giant, organized business it can be.

EuroScreen, a three-year €1.9 million ($2.5 million) cross-European film tourism initiative, launched its website Tuesday.

The two-year project, funded by EU and Interregional Cooperation Program, has been created to improve connections between the production sector and tourism in the U.K., Spain, Italy, Malta, Poland, Romania, Slovenia and Sweden.

From Euroscreen site: The potential of screen products (films, TV, commercials) on attracting tourists visiting a destination seen on screen, is evident in cases such as the The Sound of Music in Salzburg, Notting Hill in London or the TV series and film Wallander in Ystad.

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Tags: european union, film, marketing

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