Quantcast
Destinations Australia, NZ & South Pacific

New Zealand is ready for its close up (again): Tolkein tourism is back

Excerpt from NYTimes.com

Oct 06, 2012 8:09 pm

Skift Take

“Lord of the Rings” was a lesson in how media could effect tourism. “The Hobbit” will likely reignite interest in New Zealand’s remote wonders after years of natural disasters have scared visitors away.

— Jason Clampet

Free Report: India Tourism Insights Report

Free Report: The Megatrends Defining Travel in 2015

For Mr. Jackson, New Zealand and the millions of fans who spent the last decade tromping this island country in search of “Lord of the Rings” filming locations, the journey is about to begin again. In Wellington, over 100,000 onlookers are expected to turn up on Nov. 28 outside the red-carpet premiere of “The Hobbit: An Unexpected Journey,” the first of three “Hobbit” films planned for release by 2014. If all goes according to plan, the pictures will also reopen the floodgates of film tourism here.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

The Best Feature of Singapore’s Premium Economy We Weren’t Expecting
5 Aviation Trends We’re Tracking at Skift This Week
Hacking In-Flight Entertainment Is Harder Than Hackers Would Have You Believe
Why Hotels Should Bet on Wellness Amenities for Business Travelers