Destinations Australia, NZ & South Pacific

New Zealand is ready for its close up (again): Tolkein tourism is back

Excerpt from NYTimes.com

Oct 06, 2012 8:09 pm

Skift Take

“Lord of the Rings” was a lesson in how media could effect tourism. “The Hobbit” will likely reignite interest in New Zealand’s remote wonders after years of natural disasters have scared visitors away.

— Jason Clampet

Free Report: The State of Student Travel

For Mr. Jackson, New Zealand and the millions of fans who spent the last decade tromping this island country in search of “Lord of the Rings” filming locations, the journey is about to begin again. In Wellington, over 100,000 onlookers are expected to turn up on Nov. 28 outside the red-carpet premiere of “The Hobbit: An Unexpected Journey,” the first of three “Hobbit” films planned for release by 2014. If all goes according to plan, the pictures will also reopen the floodgates of film tourism here.

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