Skift Take

Spoof though it is, Kimmel's fake campaign trades in the stock images of Canada as many Americans see it. Maybe it does need that rebranding.

As the Canadian dollar continues to move above the U.S. dollar, and the average wealth of a Canadian family leapfrogs their southern neighbors, too, observers such as television host Jimmy Kimmel examine how things would go if Canadian tourism flexed its muscles a bit.

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Tags: canada, marketing, tv

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