Hotels.com stumbles as it launches deal-centric Facebook app

Skift Take

It's fantastic that Hotels.com is being transparent about what's a deal and what isn't, but this is a bug rather than a feature.

Stay two nights and save 0% on your stay!

And, that’s just one of the offers being pitched on Hotel.com’s new Facebook application called “Deals.”

In the race to be more social and to compete against discount daily deal sites like Groupon and LivingSocial, or mobile apps like HotelTonight, there’s more than one example of traditional travel sites having a hard time getting it right.

Tags: facebook, hotels.com

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