Skift Take
TripAdvisor’s path to global growth is a much easier one than Kayak’s and it is not hard to envision heightened competition or even a merger of the two over time.
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TripAdvisor (TRIP) is Kayak’s best comparable and commands almost three times more revenue share of the online travel information space than Kayak. The company has a robust user review engine that differentiates itself from other OTAs and travel sites.
