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Online Travel
Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.
Dennis Schaal | 1 year ago
In Expedia Group's efficiency drive, there's a certain logic to killing some sub-brands as their market share plummets. But what about all those customers who still love Travelocity?
Whether it’s via Whimstay or others, the Hotwire-like selling of last-minute inventory for vacation rentals is destined to find a role in this very hot sector.
Dennis Schaal | 2 years ago
The old boys network is still as strong as can be in online travel and elsewhere. It shows up in several ways, although it was far from a decisive factor, in the pending Vacasa SPAC deal. But those decades-old ties sure didn't hurt, either.
Hotwire is calling out the online travel industry for its failure to focus on anything but price, price, price. As a discount travel business, that message drips with irony.
Dennis Schaal, Skift | 3 years ago
It's so rare to see something new in online travel. Expedia's Add-On Advantage appears to be a new wrinkle, and HotelTonight's Today's Daily Drop is a flash sale variation that disappears within 15 minutes. Both gives hoteliers new ways to target travelers, who may find some good deals in the process.
Dennis Schaal, Skift | 6 years ago
Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk.
Sean O'Neill, Skift | 6 years ago
With Airbnb apparently adversely impacting hotels much more than online travel agencies, Hotwire is poised to make some gains as hotels try to fill rooms. But Hotwire also has to fend off Priceline.com, which is emphasizing Express Deals that basically use the same model as Hotwire.
Dennis Schaal, Skift | 8 years ago
Media and PR
While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.
Dennis Schaal, Skift | 9 years ago
SkiftX
The merger and acquisition frenzy in the travel industry continues apace, and Expedia's acquisition of the Auto Escape Group will enhance Expedia's global competition with the Priceline Group.
Dennis Schaal, Skift | 10 years ago