Every One of Expedia Group’s 23 Brands, Explained
Photo Credit: We show how Expedia Group has positioned each of its brands based on edited company statements. Then we share our Skift Take on how these brands truly operate and fit into the online universe. Expedia Group
Skift Take
Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk.
Showing that names mean something, in March Expedia Inc. became Expedia Group. The switch came a month after the Priceline Group rebranded to Booking Holdings.
Expedia Group is the number two global online travel player, behind Booking Holdings, and booked $10 billion in revenue in 2017. Below, Skift presents an explainer about Expedia Group's brand portfolio.
We show how Expedia Group has positioned each of its brands based on edited company statements. Then we share our Skift Take on how these brands truly operate and fit into the online universe.
Most of the brands — which number 23 or so, depending on how you count them — are consumer brands. We include business-to-business brands, too, but leave out joint ventures.
Online Travel AgenciesExpedia.comExpedia Group Take: "Expedia.com is one of the world's largest full-service travel brands. It aims to provide the widest selection of vacation destinations, affordable airfare
