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Media and PR
A little humor and pride goes a long way with the growing demographic of LGBT travelers.
Joyce Manalo, Skift | 10 years ago
It'll take more than a brand campaign to revive Hotwire, but Expedia's investment in its mobile product along with increased awareness could help the deal-maker earn back some market share.
Samantha Shankman, Skift | 10 years ago
Online Travel
Hotwire has fallen on tough times, but don't count it out. Expedia has been putting a lot of offline advertising money into Hotwire, and as it pledged, is focusing on mobile.
Dennis Schaal, Skift | 10 years ago
Priceline's Booking.com has been conquering the world, often at Expedia's expense, but let's score one for Expedia. Its Expedia Unpublished Rates product has been kicking butt, and stealing share from Priceline's Name Your Own Price since last 2011.
Expedia and Travelocity are now strategic partners, but they still will compete against each other to a certain extent. That's where Hotwire, an Expedia subsidiary, fits in. Hotwire is advertising to the world that its hotel deals are better than Travelocity's -- and, by extension, Expedia's. It's the travel industry. Get it?
Startups
Perhaps the immediate challenges that TripAdvisor and HomeAway face will be temporary bumps in the road. For Hotwire, it's a toss-up on whether it can get its mojo back, and American Express Global Business Travel and Travelocity have already seen their best days.
Dennis Schaal, Skift | 11 years ago
In the wacky world of digital travel, Expedia is committed to TripAdvisor, which it spun off, and plans to spend more with Kayak, owned by Priceline, and Trivago, which Expedia controls. Just another day in the life.
Hotels
A changing of the guard at Hotwire was inevitable given the challenges it has faced all year due to Priceline's advertising and overall gains. Hotwire's own advertising wasn't effective enough to blunt the onslaught.
Business Travel
Fairly hidden amidst Expedia's woes and financial announcements is that it apparently believes its eLong business in China can vie with Ctrip for a leadership position in the country.
Hotel booking through apps is all about speed and ease of use these days, and Hotwire's first iPad app is a step forward for the company in this regard.
