Celebrity Cruises Wades Into Political Waters With Its New Ad Campaign
Photo Credit: A new campaign from Celebrity Cruises encourages travelers to "sail beyond borders." Celebrity Cruises
Skift Take
Celebrity Cruises recognizes that fear is bad for travel — and doesn't seem worried about rocking the boat with a politically charged ad.
When candidates Hillary Clinton and Donald Trump face off Monday night at the first United States presidential debate of 2016, there will almost certainly be talk of building walls, strengthening borders, and controlling immigration.
After the 90-minute showdown, Celebrity Cruises will add its corporate voice to the conversation with a 30-second ad [below] that lands firmly in the anti-wall, pro-diversity camp.
"Far from the talk of building walls," the voiceover says, "far from the threats of keeping people out, far from the rhetoric of fear is a world of differences."
If that language sounds targeted to one specific candidate, that's no mistake — but it's also not the whole point.
"It's in response to the rhetoric around the world," Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises, told Skif
