Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

Alaska Airlines Wants Flyers to Buy Sustainable Fuel Credits — Will It Work?

Alaska Airlines is letting customers purchase sustainable aviation fuel credits to offset the carbon footprint of their flights. These will go toward Alaska’s investments in developing and scaling SAFs.

Meghna Maharishi | 15 hours ago

Hotels

Accor Revamps How It Rewards Luxury Travel Advisors for Hotel Bookings

The Paris-based hotel giant is showering travel advisors with points, perks, and online tools. The goal is to inspire loyalty for bookings of its poshest brands, from Raffles to SLS—all while keeping those pesky online travel agency fees at bay.

Sean O'Neill | 2 days ago

Hotels

Hotel Earnings: What We Learned This Week – in 2 Minutes

IHG saw U.S. hotel revenue normalize. Marriott plans to launch a new midscale brand. Hyatt aims to expand its all-inclusive resort portfolio. And more.

Sean O'Neill | 4 days ago

Hotels

IHG Talks Hotel Growth Opportunity in Germany

IHG sees promise for growth in Europe's largest economy, Germany.

Jesse Chase-Lubitz | 5 days ago

Hotels

MGM Resorts Sees Gains From New Marriott Loyalty Tie-up

MGM Resorts is riding high after a record-breaking first quarter. CEO Bill Hornbuckle's bold bet on a Marriott partnership and on expansion in China and Japan appear to be paying off in spades.

Sean O'Neill | 6 days ago

Short-Term Rentals

Airbnb Considering an Amazon Prime-Like Membership as a Loyalty Program

Don’t hold your breath for a points program, but there could still be some benefits for ultra-loyal customers.

Jesse Chase-Lubitz | 6 days ago

Short-Term Rentals

Airbnb’s Chesky Talks Icons, Paid Memberships, and Who Benefits From His Billion-Dollar Payday: Full Interview

Airbnb is finally taking a big, expensive swing into the experiences category with its launch of "Icons." The non-traditional accommodations come with a non-traditional business model – they’ll be free or low-cost to guests (but they want you to post them to your socials). And Chesky promises things will only get “crazier.”

Sarah Kopit | 6 days ago

Hotels

Hyatt to Add Pelotons at 800 Hotels – and Give Loyalty Points For Workouts

Hyatt has been stepping up its focus on guest wellness. Expect the offer of loyalty points in exchange for guests completing workouts to catch on in the sector.

Sean O'Neill | 7 days ago

Hotels

Hyatt Loyalty Play: Adding 700 Hotels via Mr & Mrs Smith Mash-Up

Hyatt has begun letting members of its loyalty program earn and redeem points at about 700 boutique and luxury hotels via Mr & Mrs Smith, a service that curates boutique properties.

Sean O'Neill | 2 weeks ago

Online Travel

American Airlines Cuts Travel Agencies Slack: Extends Deadline For Loyalty Points

Who's in and who's out of American Airlines' new preferred agency program to date? The deadline extension seems to indicate their are some hiccups along the way.

Dennis Schaal | 2 weeks ago