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Skift

On Growing Up: Skift Turns Two

@rafat

Jul 30, 2014 6:00 am

Skift Take

Thanks to all of you for helping us get to where we are, we’ll continue to inform, delight and surprise all of you as we grow.

— Rafat Ali

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Skifters in Iceland, earlier this summer.


“Skift it, we’re doing it!” This is how we launched Skift exactly two years ago, with a naive battle cry that we could actually build a brand and a business in a giant sector that we knew little about when we started.

Two amazing years later, Skift is now the largest industry news and information service in travel, globally, and bigger than many consumer travel magazine brands in digital as well. What launched with three of us on July 30, 2012 is now about 20 of us at the company (including our freelancers) who we call our family of Skifters.

Lots has happened in these two years, lots of things have worked, lots of them haven’t, and we’re a very different company from when we started. Along the way, we have found our voice, our mission, our core user base and our function in the world’s largest industry, and loving every day of it.

Skift is now a media, insights and marketing company for the strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond.

Screen Shot 2014-07-30 at 2.34.26 AM

We’re now a post-Seed stage startup and after we’ve established a global brand, now busy building a business, and well on our way to doing it.

Over the last year, we’ve redesigned and relaunched Skift.com, launched our insights products Skift Trends Reports and SkiftIQ social data service, added a new business traveler newsletter, and worked with travel brands such as American Express, Amadeus, Egencia, Peak Adventure Travel, Tripadvisor, Qatar Airways, Ultramar and many others as a marketing platform to reach the global travel industry. And oh, we went on our epic Iceland company adventure too!

We’re launching a slew of new products in the next two months — including a lot of marketing services for travel brands — leading up to our flagship Skift Global Forum in October, all designed to help you understand and navigate the complex and peculiar rhythms of travel industry and the world that it exists in.

Above all, thanks to you all, the Skift fans who have helped our rapid rise in the industry, it is you who we care about, rest is all noise.

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