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Providence Mayor Outlines $5 Million Marketing Plan for Rhode Island

May 19, 2014 4:30 pm

Skift Take

Taveras’ ambitious tourism initiative is one way to boost his profile as a gubernatorial hopeful, but his political success will impact the initiative for the better or worse.

— Samantha Shankman

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Doug Kerr  / Flickr

An empty street leads to Providence's capitol building. Doug Kerr / Flickr


Gubernatorial hopeful and Providence Mayor Angel Taveras has unveiled a plan to spend $5 million annually to boost tourism in Rhode Island, which he says is a major economic driver.

The plan announced Monday calls for a marketing effort to create an “overarching brand” for the state; improvements in infrastructure and public transit; support for the arts; and development of the “farm to table” food movement. Taveras wants to increase the state tourism division’s budget from $400,000 a year to $2.4 million.

He says there’s much more that can be done to showcase the state and that tourism investments should pay for themselves over time in terms of job creation and tax revenue.

Democrats Gina Raimondo and Clay Pell have also unveiled initiatives to boost tourism.

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