Destinations

Las Vegas Breaks Monthly Visitor Record in March with 3.7 Million Tourists

Apr 30, 2014 9:00 am

Skift Take

Events and conventions are what boosted visitor numbers to a record high, highlighting why city officials around the world are eager to attract similar big-name events to their town.

— Samantha Shankman

Free Report: The Future of Personalized Marketing in Travel

Gary Bembridge  / Flickr

The Las Vegas Strip, seen at night. Gary Bembridge / Flickr


Las Vegas saw more visitors in March than in any other month in its history, thanks to college basketball tournaments, car races and conventions.

The Las Vegas Convention and Visitors Authority reported Tuesday that 3.7 million people visited the city last month, up 4.3 percent from March 2013.

Tourism officials say convention attendance was up 21 percent, mainly because of the large ConExpo-Con/Agg construction convention. The event happens every three years and drew nearly 130,000 people.

Room rates shot up for the month of March. The average daily rate hit $134, up 21 percent from the same time a year ago.

Gambling revenues in Clark County were up almost 10 percent because of strong revenue from high-limit table games.

Las Vegas also attracted gamblers placing bets on March Madness games.

Copyright (2014) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Tags: ,

Next Up

More on Skift

TripAdvisor’s Viator Notifies 1.4 Million Customers about Site and Mobile Data Breach
SAP’s $8.3 Billion Acquisition of Concur Means the Death of the Perfect Trip
Best Travel Ads This Week: Emphasizing People Over Places
Register Now for a Webinar on “The Rise of the Silent Traveler”