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Uber Raises Prices of its Mid-Priced uberBlack Service in New York

Apr 04, 2014 3:32 pm

Skift Take

In Uber’s defense, rates for traditional town car services went up in New York City this week, too.

— Jason Clampet

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Uber today announced plans to raise the price of its mid-level uberBLACK car service in New York.

The price change, which goes into effect this Monday, follows Uber’s move to significantly cut prices for its low-end offering, UberX, in 16 different markets. The company’s UberX service never received a price cut in New York.

Uber claims this change will result in an “elevated experience” and will enable users to ride “with the highest rated drivers in newer model cars.”

Comparing Fares:

  • The original fare: a $7 base + $0.95/min $3.90 per mile (depending on speed).
  • The new fare: a $7 base + $1.00/min $4.55 per mile (depending on speed)

Uber has faced harsh criticism in the past for its surge pricing policy. Don’t be surprised if there’s a backlash for this change as well: Price hikes always receive criticism from users, even minor ones — as Netflix saw a while back.

The bump is arguably minor for customers of the luxury service, however. And there’s still a cheaper option, UberX. If neither work for you, public transportation will have to do, unless you want to try one of Uber’s competitors, like Gett.

This article originally appeared on VentureBeat

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