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Travel ads can be roughly broken down into two groups, one that goes for the emotional tug of a life-changing journey and the other that keeps it light and bright for worn-down customers.
This week’s ad roundup looks at destinations and brands that keep their ads light. They feature upbeat music and bright images to promote their brand as a means to escaping the every day bustle.
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New ads from Australia’s Northern Territory, also known as the Outback, encourages travelers to “do” adventure their way by highlighting a variety of visitor demographics and activity options. We particularly liked the focus on an older couple, a demographic that is not often targeted in a destination’s main campaign.
Disney Parks announces an all-night Memorial Day party at parks in Florida and California by organizing 140 Disney characters in the shape of a hashtag. The video’s clever reference to Twitter attracted more than 600,000 views in less than a week.
British Airways‘ releases another ad from its “Discover Europe” campaign and again surprises us with its branding acumen. The video’s light and fun tone helps builds British Airways’ brand with much more interesting imagery than the inside of an aircraft.
Visit Brasil is using the World Cup as a launching point to talk about the country as an events and conventions destinations. Its latest ad ‘Let’s Meet in Brazil‘ talks about the spaces and activities available to businesses.