Rooms Hotels

The Peninsula New York Attracts Chinese Travelers With Mandarin-Speaking Staff

Feb 19, 2014 10:30 am

Skift Take

It is significantly easier for hotels with roots in Chinese culture attract these guests. And other brands will look at their practices and services as a role model for how to understand this important new customer set.

— Dennis Schaal

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Zoetnet  / Flickr.com

Chinese tourists check out the Montmarte district of Paris. Zoetnet / Flickr.com


We’ve heard a lot about how luxury hotels across the world are pulling out all the stops to attract Chinese travelers to their front doors with everything from tea kettles in the rooms to Mandarin-speaking staff.

In order to get a closer look at the types of amenities offered to Chinese visitors by the world’s top luxury hotels, we’re launching our brand new Jing Daily YouTube page with a special series of video interviews asking hotel managers across New York City what they’re doing to attract these important guests.

For our first installment, we interviewed Jonathan Crook, the general manager of The Peninsula New York, on his hotel’s services for Chinese visitors.

“The Chinese market is more and more important for our company,” he says in the video embedded above. “As the only luxury five-star hotel with hotels in Beijing, Shanghai, and Hong Kong, we go out on various marketing tours of a lot of the cities in mainland China to encourage visitors to not only visit our mainland hotels, but the American hotels as well.”

In addition, Crook states that The Peninsula’s Chinese heritage is particularly advantageous in providing amenities to help Chinese guests feel at home in New York, such as Mandarin-speaking staff, Chinese tea service, menus translated into Chinese, Chinese breakfast, and more.

“Throughout the hotel as you stay with us—the front desk, the front door, the restaurants, the housekeeping staff—you’ll always find Mandarin-speaking staff,” he says. The various amenities offered to Chinese visitors are aimed at providing a “luxury experience that makes them feel at home and comfortable when they’re here.”

Watch the video for more details on The Peninsula’s services for Chinese visitors, and follow our new YouTube page to stay up-to-date with more interviews to come.

This story originally appeared on Jing Daily, a Skift content partner.

Additional links from Jing Daily:

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