Travel brands are taking advantage of Valentine’s Day this year with social campaigns that give last-minute romancers an opportunity for salvation.
Occasions like holidays and sporting events are giving companies another way to communicate with customers with real-time marketing.
Below are five examples of travel companies that ran special promotions or introduced a new promotion for Valentine’s Day.
It took to Twitter to offer three of its followers two free nights at a Hyatt hotel in Vegas and a free flight for two.
— Hyatt Tweets (@HyattTweets) February 14, 2014
2. Priceline brought attention to its Express Deals booking page for valentines with only a few hours to plan with this travel-related valentine on Twitter:
— Priceline.com (@priceline) February 14, 2014
3. HotelTonight is offering more than just last-minute rooms on its app today. Users can select a Valentine’s Day package which includes a room upgrade plus items like a private chef, a bottle of champagne/wine, on-site dinner reservations, or a couples massage.
Nothing planned for Valentine's Day? uh oh. We've got your back. Check out the app for some especially sweet deals! pic.twitter.com/AJFeIgwzqn
— Hotel Tonight (@HotelTonight) February 14, 2014
4. Turkish Airlines is offering a two-week promotion for couples looking to leave the country. With the purchase of one full-price business class ticket, a second business class ticket can be bought for 50 percent of between February 10 and February 28.
Happy Valentine’s Day! You’re in for a delicious surprise if you’re flying with us today! pic.twitter.com/r83jq91I9X
— Turkish Airlines (@TurkishAirlines) February 14, 2014
5. In honor of Valentine’s Day, KLM surprised passengers onboard with a card and chocolate heart. It posted a video of the flight to YouTube, likely hoping for hit like WestJet’s viral Christmas video.