A short film (and a lengthy Vanity Fair article) relates the tale of Saroo Brierley, who fell asleep on a train in India and woke up lost. After ending up in an Indian orphanage, he was eventually adopted by an Australian couple. Twenty-five years later he used Google Earth and Google Maps to finally pinpoint his hometown and find his family.
This story originally appeared on AdAge, a Skift content partner.
Additional links from AdAge:
- Airbnb Turns 50 Site Listings into Birdhouses in First Pereira Campaign
- Google Cranks Up Ads In Search As Keyword Prices Decline
- Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue