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Google Maps Indian Orphan Spot Tops List of Best Ads of 2013

Jan 03, 2014 5:00 am

Skift Take

Is this ad proof that Google has a soul? No.

— Jason Clampet

Turnkey Analytics to Track Your Competitors

Google Maps  / YouTube

Google Maps / YouTube


A short film (and a lengthy Vanity Fair article) relates the tale of Saroo Brierley, who fell asleep on a train in India and woke up lost. After ending up in an Indian orphanage, he was eventually adopted by an Australian couple. Twenty-five years later he used Google Earth and Google Maps to finally pinpoint his hometown and find his family.

adage_200x200This story originally appeared on AdAge, a Skift content partner.

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