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Car Rental Firms Raise Holiday Prices in Hawaii

Dec 21, 2013 3:00 am

Skift Take

With few cars available and reports of Christmas week rentals at $800 to $2,700 per week, it’s not just Uber that engages in surge — or more aptly put — gouge-the-customer pricing. That’s capitalism.

— Dennis Schaal

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Kauai is raising prices on rental cars for the holidays as demand increases and makes it tough to find available vehicles.

The Garden Island newspaper reported that some rental companies are trying to bring in new cars.

General Manager Dave Hoskings of Island Cars says there were people crying at the Lihue airport this week because there were no available vehicles. He says the visitors hadn’t considered that they would be out of luck without a reservation.

Hoskings says he raises rates between Dec. 18 and Jan. 8 because the company is pushing to get more vehicles into its fleet.

Owner Dan Lauer of says Christmas and New Year’s are the busiest weeks of the year on all the islands for rental car fleets.

Information from: The Garden Island,

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