TripAdvisor Deal with AmEx Brings it One Step Closer to Verified Reviews
This is the holy grail for TripAdvisor: Legit reviews from real guests.
Excerpt from AllThingsD
Following in the footsteps of its deals with Foursquare and Twitter, American Express is lettings its cardholders in the U.S., U.K. and Australia link their accounts with TripAdvisor profiles to access exclusive travel content and get deals from a handful of merchants.
… any reviews they write will be labeled as being from a Cardmember if they have used their AmEx card to pay for something at the hotel or restaurant they are reviewing. Perhaps this will be attractive to a small segment of reviewers, but there’s probably more value in this for readers of reviews who can trust that these labeled opinions come from real people who have actually visited an establishment.