Vermont Campaign Lures Visitors with iPods Hidden in Apple Orchards
An red apple found on an apple-picking orchard in Vermont. Alexandria Perone / Flickr
Competition for fall tourism is tough on the state and local level. This unique marketing campaign might be enough to get visitors to pick one orchard over another.
It kind of gives a whole new meaning to the phrase Apple picking.
Sixteen Vermont pick-your-own orchards are participating in this year’s version of a special contest, in which lucky pickers coming across a wooden apple will win an Apple iPod, iPod Shuffle or iPad.
The state Department of Tourism and Marketing first launched the promotion in 2007 with hopes of growing participation at Vermont pick-your-own orchards. Officials say the results have been fruitful so far.
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