Hawaii Tourism Sends Marketing Rep to China to Bring Back Chinese Travelers

Aug 24, 2013 1:27 am

Skift Take

Chinese travelers are disruptive, and it has nothing to do with the behavior of a few tourists. Instead, it’s because they have a different culture and travel habits, and tourism entities will have to adapt if they want to win the new business.

— Dennis Schaal

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Audrey McAvoy  / Associated Press

In this July 19, 2013 photo, a jetpack instructor at H2O Water Sports Powered by Seabreeze demonstrates how to use a Jetlev in Honolulu. New devices that pump water fast enough to make people defy gravity are drawing thrill-seekers eager to try the next new watersport. Audrey McAvoy / Associated Press

The Hawaii Tourism Authority’s new marketing representative in China is asking Hawaii travel industry professionals to do more to accommodate Chinese travelers.

Brenda He (HUH) of Travel Link Marketing told a tourism conference in Honolulu on Friday that hotels need to support Chinese tour operators and provide some rooms at special fares.

She says companies should have a Chinese sales team because Chinese tour operators don’t do business the same way as Japanese tour operators.

The tourism authority views China as a major growth market. It recently hired Travel Link Marketing to promote Hawaii tourism in China.

He says her target is to bring more than 180,000 Chinese travelers to Hawaii next year. That’s about 30 percent more the 140,000 arriving this year.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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