Destinations Australia, NZ & South Pacific

Tourism Australia’s ‘Censored’ Kangaroo Goes Viral on Social Media

Aug 20, 2013 10:28 am

Skift Take

Tourism Australia likely knew exactly what it was doing when it posted the photo – and the ‘outrage’ is paying off for it in the form of lots of media attention.

— Eliza Ronalds-Hannon

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Tourism Australia  / Facebook

Tourism Australia provoked a social media frenzy after they posted a picture of a kangaroo with its genitals pixelated. Tourism Australia / Facebook


Uploaded to Facebook last Friday under the caption “Enjoying a lazy afternoon at Featherdale Wildlife Park *Censored for Facebook”, the image now has over 1,500 comments.

Many of the individuals who left comments on the picture expressed their disapproval at a wild animal’s genitals being censored for the public.

“Censored for Facebook. You have just lost ALL my respect … I was brought up in my teens in Australia. You do not represent the Australia I knew and loved”.

Others retaliated by posted images of kangaroos or of their own pets without pixilation.

Despite the concern of some Facebook users, the picture of “Big Baz” gained over 30,000 likes and 5,000 shares.

Tourism Australia is the Aussie equivalent of Visit England, a government-run agency that exists to promote Australia to the world.

A spokesman for Tourism Australia told The Australian: “Anybody who’s familiar with our Facebook page knows we like to have a bit of fun with our posts and when Featherdale Wildlife Park sent us this cracker of a photo we just couldn’t resist sharing it with our fans – in all of its magnificent glory. Or nearly all!”

Featherdale Wildlife Park responded to the growing media interest, posting on Facebook: “[Baz] has simple tastes and enjoys nothing more than munching on grass. However, as a special treat, Baz loves his carrots and sweet potato.”

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