Florida Visitor Spend Grows to $33 Billion in First Five Months of 2013
A white sand beach and clear waters greet swimmers at Falling Waters State Park in Chipley, Florida. Visit Florida / Flickr
Visit Florida’s strong and pervasive marketing campaign is only partly the cause of the visitor boost. Theme park openings, music festivals, and art fairs with no relation to the state marketing arm are also attracting travelers in their own right.
State officials say Florida tourism is booming, with 23.4 million visitors coming to the state in the second quarter of 2013.
According to Visit Florida, the state’s official marketing arm, there was an increase of visitors by 2.6 percent over the same period in 2012. Officials say that the second quarter of 2012 — April to June — is the largest second quarter for tourist visits in the state’s history.
Through the first half of 2013, Florida welcomed 49.6 million visitors — for an increase of 4.2 percent.
And there’s more good news: visitor spending in Florida for January-May 2013 was $33.2 billion, representing a year-over-year increase of 5.5 percent from the same period in 2012.
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