Transport Airlines

Updated: The new American recounts its collective history in new video ad

@SamShankman

Feb 14, 2013 4:49 am

Skift Take

This new American is proud of the history each of its airlines brings and will likely play itself up as the ultimate U.S. airline based off its collective legacy in the industry.

— Samantha Shankman

Register Now for Skift Global Forum


The first video released by the new American Airlines compares the history of the two airlines beginning in 1926 up until today.

It shows a past riddled with small mergers leading up to today’s big announcement. It also shares the many ‘firsts’ between the two airlines such as the first loyalty clubs and the first female pilot. The video, posted below,  goes on to count the power of the new airline, which is expected to serve 187 million+ customers a year.

Updated: American’s newest ad is narrated by Mad Men‘s Jon Hamm and takes a similar tone to those released when American debuted its new livery. The video states:

“It’s time to make a change, to become better version of ourselves, to be greater than expected, and more than you hope for. So starting now we begin a new chapter, one written in passion, ambition, and skills. One where two companies take the best of themselves to create something better. And when all is said and done, we’ll not only have become a bigger airline, but also something so much greater.”

Next Up

More on Skift

Skift Business Traveler: United Tries to Woo Back Premium Fliers With Food
Provenance Hotels Integrates Local Products to Elevate Guest Experience
Australian Tourism Board Creates 4-Minute Vacation With New Timelapse Video
Why You Should Consider Hotel Loyalty Programs