Travel ads of the week: New livery, soft bedding, and driving beats


Feb 08, 2013 12:42 pm

Skift Take

American Airlines takes the cake in this week’s SkiftAds with its second ad featuring the new livery. Unfortunately, there’s no hint in it about the outcome of the pending merger.

— Samantha Shankman

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A villa in Mexico from Visit Mexico's new ad series.

To be completely honest, we were hoping for more creative ads from our favorite travel companies in celebration of the upcoming Chinese New Year. There were several by Air New Zealand and Air France China, but frankly, they were so terrible that they didn’t earn a spot on this week’s list.

We’re willing to settle for American’s second ad featuring it’s new livery instead.

For all of our SkiftAds of the Week collection, check out ourĀ archives here.

American Airlinessecond video ad featuring its new livery focuses on the reactions of employees, while the first ad showed the faces of Americans living their daily lives and looking up in awe of the aircraft. With a name like ‘New Plane Smell,’ we were hoping for a glimpse inside a newly designed cabin.

Visit Mexico released a series of video ads highlighting the many vistas and activities available in the diverse country. Although the video on Sonora is fast moving and beautiful, the black screens that flash in beat with the background drum are overwhelming for the viewer. The second video for the cultural city of Pueblo starts with the right tone, but resorts back to the flashes.

In this cute quick ad, the Ibis Hotel promotes its new bedding. The bed were designed by the hotel group’s Innovation Department and will be introduced at all 955 properties. The video’s playful nature and upbeat music gets the hotel’s one message across to viewers while having a little fun.

This slow-moving ad takes viewers through Mpumalanga province in South Africa. The name Mpumalanga means ‘where the sunrises,’ and the video highlights the natural environment and activities available to visitors. The images are beautiful, but an ad this long needs somewhat of a story line, or a faster past, to keep us engaged.

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