Transport Airlines

An online ad that you would actually want to watch: Qantas’ winter deals

@rafat

Feb 05, 2013 4:28 am

Skift Take

Bet you will replay this one at least twice. Name the last online ad creative that made you do that.

— Rafat Ali

Win an All-Expenses Paid Trip to NYC to Tour the Future of Travel

Usually, for digital creatures like us, we have to be really paying attention to banners to notice any form of advertising. But this one from Qantas, on NYTimes.com earlier last week, is among the most creative campaigns we have seen from a travel brand online in a while.

In this 300 X 600 skyscraper, divided into two boxes, the top one looks like New York in snow, and the bottom Lizard Island national park in Australia, and the jump between these two places, obviously enabled through deals on Qantas. The landing page’s promoting 35 percent off flights from U.S. airports of DFW and JFK to Sydney.

What do you think?



// <![CDATA[
var ftClick = "";
var ftX = "";
var ftY = "";
var ftZ = "";
var ftOBA = 1;
var ftContent = "";
var ftCustom = "";
var ft300x600_OOBclickTrack = "";
var ftRandom = Math.random()*1000000;
var ftBuildTag1 = "<scr";
var ftBuildTag2 = "' + ftBuildTag2 + 'script>';
document.write(ftTag);
// ]]>

Tags:

Follow @rafat

Next Up

More on Skift

Interview: TripAdvisor CEO on Building the Perfect Trip
3 Airline Seats That Can Stop the Battle for Legroom
U.S. Travel and Tourism Industry Provided 7.6 Million Jobs in 2013
3 Ways to Guarantee Your Next Business Trip Won’t Be All Work and No Play