Destinations

We have the most adorable ad campaign of 2013: Shetland ponies in cardigans

@rafat

Jan 24, 2013 5:34 am

Rob McDougall  / Visit Scotland

Sheland ponies in cardigans, soon to be superstars if the Internet behaves according to plan. Rob McDougall / Visit Scotland


Earlier today we mentioned a new “ad campaign” that VisitScotland has just started, a photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans. These ponies-in-cardigans meme launches the “Year of Natural Scotland 2013” this year for the tourism board, and are very likely to be a hit for their adorableness factor.

» Get your daily dose of Skift: subscribe to our newsletterRSSTwitter or Facebook.

So as a public service to brighten up the rest of your crappy day, here’re the eight photos  of Fivla and Vitamin, wearing jumpers made of Shetland wool created by local Shetland knitter Doreen Brown, of Shetland Collection.

shetland-ponies-cardigans

shetland-ponies-cardigans2

shetland-ponies-cardigans3

shetland-ponies-cardigans4

shetland-ponies-cardigans5

shetland-ponies-cardigans6

shetland-ponies-cardigans7

shetland-ponies-cardigans8

 

All photos courtesy VisitScotland blog.

Tags:

Follow @rafat

Next Up

More on Skift

BREAKING: Concur to Be Acquired by SAP for $8.3 Billion
Skift Business Traveler: News From the Airline Passenger Experience Expo
Spottly Raises $850,000 to Build Video Travel App
Register Now for a Webinar on “The Rise of the Silent Traveler”