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Show Travelers They’re Part of Solution, Not Problem — VisitScotland CEO
Destinations should aim to reassure travelers that they’re having a positive impact, by actively promoting sustainable tourism. That was the message from VisitScotland CEO Malcolm Roughead, speaking at the Skift Sustainable Tourism Summit on Wednesday. He said that VisitScotland seeks to make visitors aware of the environment, encouraging them “to be part of the solution,…
Matthew Parsons | 2 years ago