Destinations

Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

Excerpt from PetaPixel

Jan 24, 2013 1:16 am

Skift Take

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

VisitScotland  / Flickr

Shetland ponies in cardigans launching the Year of Natural Scotland 2013. Shetland, Scotland. VisitScotland / Flickr


In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.

The ponies, named Fivla and Vitamin, pose peacefully in the gorgeous Scottish landscape while sporting their one-of-a-kind red and brown sweaters. The outfits were custom-crafted out of Shetland wool by a local knitter named Doreen Brown.

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