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Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

Excerpt from PetaPixel

Jan 24, 2013 1:16 am

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Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

— Samantha Shankman

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VisitScotland  / Flickr

Shetland ponies in cardigans launching the Year of Natural Scotland 2013. Shetland, Scotland. VisitScotland / Flickr


In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.

The ponies, named Fivla and Vitamin, pose peacefully in the gorgeous Scottish landscape while sporting their one-of-a-kind red and brown sweaters. The outfits were custom-crafted out of Shetland wool by a local knitter named Doreen Brown.

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