Quantcast
Destinations

Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

Excerpt from PetaPixel

Skift Take

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

— Samantha Shankman

In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.

The ponies, named Fivla and Vitamin, pose peacefully in the gorgeous Scottish landscape while sporting their one-of-a-kind red and brown sweaters. The outfits were custom-crafted out of Shetland wool by a local knitter named Doreen Brown.

Read the Complete Story →

More Stories Below ▼
Ryanair Surprises Again With New Crew Uniforms That Have Class
Free Report: What Millennials Want in Meetings
Airbnb Says It Hosted a Record 17 Million Guests This Summer
Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

Priceline Acquires Australian Restaurant Reservations Platform AS Digital
The State of Travel Media 2015
Trend Report

The State of Travel Media 2015