Destinations Asia

Taiwan tourism promotes its performance in Life Of Pi to attract the film’s fans

Excerpt from Focus Taiwan

Nov 28, 2012 6:35 am

Skift Take

Taiwan is never mentioned as the setting of the film so it’ll need to push itself as the true source of scenery to see a tourism boost, much like New Zealand made itself synonymous with Middle-Earth.

— Samantha Shankman

Free Report: The Changing Business of Extended-Stay Hotels

Life of Pi Movie  / Flickr.com

Life of Pi Movie. Life of Pi Movie / Flickr.com


Taiwan is hoping to cash in on the early success of the movie Life of Pi, which was filmed mostly on the island by Oscar-winning Taiwanese director Ang Lee, a tourism official said Tuesday. Since the wide release of the 3-D movie on Nov. 21, it shot to No/5 in the international box office rankings…

Taiwan is hoping to boost its tourism through promotion of the film sites, particularly among Chinese tourists. Most of the scenes were shot in Taiwan over a four-year period, with the Taiwan-born director using computer-generated imagery to create effects such as a raging Pacific Ocean.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Skift Forum Video: How Smart Design Is Shaping the Future of Travel
Skift Forum Video: Museum Hack Founder on Putting Passion Into Travel Startups
Boeing Turns to Agriculture to Grow the Next Generation of Aircraft Interiors
4 Strategies to Better Engage the Millennial Traveler