Destinations

MC Hammer is the official tourism spokesman for Oakland’s new marketing campaign

Excerpt from AllHipHop.com

Nov 12, 2012 1:33 am

Skift Take

Cities with a less than polished reputation for tourism often turn to semi-celebrities to appeal to fans and travelers. Oakland is one of those.

— Samantha Shankman

Free Report: The Changing Business of Extended-Stay Hotels

Lisa Padilla  / Flickr.com

MC Hammer at the TechCrunch50 conference in San Francisco in September 2009. Lisa Padilla / Flickr.com


MC Hammer will support his hometown of Oakland, California, by acting as the city’s official tourism spokesman. The rapper is part of a new marketing campaign titled “Oakland. To Know it is To Love It,” which features the rapper espousing the positive changes that have occurred in Oakland over the past 25-years.

On the campaign’s official website, MC Hammer offers up six different areas for tourists to experience Oakland, including its unique neighborhoods, the city’s theaters, Lake Merritt, Jack London Square, the company’s sports teams and the digital community in the city.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Why Business Class Is the New First Class
Business Travelers Unsure if ‘Bleisure’ Travel Is Allowed, But Doing It Anyway
Exclusive: Pegasus Solutions Spins Off Reservations Business to Regent Equity Partners
Free Webinar: How To Effectively Personalize Marketing Across Travel Sectors