Quantcast
SkiftX SkiftStats

Travel agents on way out despite recent industry PR to the contrary

Excerpt from Daily Mail

Jun 30, 2012 12:48 pm

Skift Take

This directly contradicts industry-boosterism from the likes of Phocuswright in U.S. that is used as a proxy by travel agent groups to place PR-driven stories about the edge agents supposedly offer confused online users. For anyone who wants to use common sense, the travails of a giant like Thomas Cook in UK would tell you otherwise.

— Rafat Ali

Free Report: The Megatrends Defining Travel in 2015

Free Report: India Tourism Insights Report

According to new research from Mintel in UK, over half (52%) of consumers believe that holidays are better value for money when booked online and 40% enjoy being able to tailor or put together their own holiday on the internet.

Established high street travel agents (like Thomas Cook) have tried to promote their websites as they adapt to the holiday market, but the research suggests that their brands are becoming less important for customers.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

This Eco-Friendly Airplane Window Shade Could Be Your Smartphone’s New Best Friend
Best Travel Ads This Week: New Angles to Common Products
It’s Time to Consider Cabinet-Level Post for Travel, Says Loews Chairman
How Business Travelers Can Benefit from Hotel Loyalty Programs