Today's edition of Skift's daily podcast examines Saudi Arabia's dry World Cup bid, short-term rentals in the EU, and VistiBritain's entertaining tourism ideas.
While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.
VisitBritain is focused on promoting the country's lesser-known sites, but CEO Patricia Yates acknowledges a big challenge it faces is getting people to understand there's a lot more to the island than London.
With NBCSports' investment in broadcast rights for the Premier League, and Fox Sports' rights investment for the German Bundesliga, the growth of football fandom in the U.S. will only grow and create additional opportunities for tourism.
VisitBritain is gung-ho on developing and curating travel content to promote lesser known destinations in England, Scotland and Wales, while at the same time expanding the travel conversation among visitors with each other.
Visit Florida's sponsorships are trying a new platform, a London soccer club, and that's a testament to the importance of British tourism to the Sunshine State.
From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.