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Skift Wellness covers the business of modern wellness through a lens of marketing, strategy and tech, the same lens we use in travel and dining sectors. Modern Wellness for us encompasses wellness tech, travel, athleisure, food & drinks, nutrition, mind and body, beauty & spa, work and home.

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Amazon Enters Skincare Industry Armed With Its Algorithm

Amazon Enters Skincare Industry Armed With Its Algorithm

Laura Powell, Skift

Amazon runs on user data. This gives the company the potential to develop its own health and wellness products specifically addressing what consumers are looking for now.

7 hours ago

7-Eleven Experiments With Health-Focused Store Concept

7-Eleven Experiments With Health-Focused Store Concept

Laura Powell, Skift

First, it was Whole Foods. Next came your garden-variety grocery stores offering up private-label good-for-you products. And now, even convenience stores like 7-Eleven and Wawa are the latest to jump onto the healthy food bandwagon.

1 week ago

Walgreens and CVS Signal CBD’s Mainstreaming

Walgreens and CVS Signal CBD’s Mainstreaming

Leslie Barrie, Skift

It’s another win for CBD brands, as two major U.S. drugstore chains will now carry hemp-based pain-relief and skincare products. And it’s only a matter of time before each chain expands its offerings.

2 weeks ago

Wellness Perks Aren’t Just a Draw for Silicon Valley Jobs Anymore

Wellness Perks Aren’t Just a Draw for Silicon Valley Jobs Anymore

Leslie Barrie, Skift

Tech companies aren't the only ones that now offer employee wellness perks. More traditional industries are now getting in on the trend and are finding value in appealing to millennials' desire for work flexibility.

3 weeks ago

Men Are Spending More to Get Healthy and Brands Want In

Men Are Spending More to Get Healthy and Brands Want In

Leslie Barrie, Skift

Women tend to be the primary demographic in the well-being space, but companies see growth potential in the men’s market, too.

4 weeks ago

The Rise of Wellness at South by Southwest

The Rise of Wellness at South by Southwest

Leslie Barrie, Skift

The dramatic uptick in companies that want a space at South by Southwest’s Wellness Expo reflects the rise of the industry and shows how brands are increasingly trying to reach this wellness-minded audience.

1 month ago

Luxury Tour Operators Expand Into Wellness to Meet New Demand

Luxury Tour Operators Expand Into Wellness to Meet New Demand

Samantha Shankman, Skift

Luxury tour operators have incredible advantages over wellness industry competitors in crafting dynamic, immersive wellness-first travel experiences. However, they must adapt to this new market quickly to avoid stagnation in crafting luxury that is better-suited to past generations.

1 month ago

Making Sense of WW’s Slow Start to 2019

Making Sense of WW’s Slow Start to 2019

Leslie Barrie, Skift

Even though wellness is a growing sector, it probably isn’t wise for legacy companies to make abrupt shifts to enter the category, which can confuse and abandon key customers –– especially when big sales are at stake.

1 month ago

Why Employers Love Tech-Based Wellness Programs

Why Employers Love Tech-Based Wellness Programs

Leslie Barrie, Skift

Tech is weaving its way into workplace wellness programs, offering big perks to employers and employees. But some wonder whether the data workers share through these trackers could come back to bite them later on.

2 months ago

Travel Megatrends 2019: Wellness Is the New Hook in Travel Marketing

Travel Megatrends 2019: Wellness Is the New Hook in Travel Marketing

Leslie Barrie, Skift

It used to be food that created the buzz that lured travelers to all sorts of destinations. Now, wellness is taking over as travelers seek out healthier, more active vacations. Food is still a draw, of course, but it better satisfy a wellness craving.

2 months ago

Successful Entrepreneurs Reinvent Themselves as Well-Being Gurus

Successful Entrepreneurs Reinvent Themselves as Well-Being Gurus

Leslie Barrie, Skift

It makes sense that entrepreneurs who have become household names would want to be associated with wellness. It could help them stay relevant and get in on a growing movement.

2 months ago

Recent Ban on CBD Edibles Won’t Halt Momentum

Recent Ban on CBD Edibles Won’t Halt Momentum

Leslie Barrie, Skift

It may seem like there’s trouble ahead for CBD based on recent speed bumps, but new players entering the category only see opportunity.

2 months ago