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Skift Wellness covers the business of modern wellness through a lens of marketing, strategy and tech, the same lens we use in travel and dining sectors. Modern Wellness for us encompasses wellness tech, travel, athleisure, food & drinks, nutrition, mind and body, beauty & spa, work and home.

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Peloton Vs. SoulCycle: The Battle Heats Up

Peloton Vs. SoulCycle: The Battle Heats Up

Leslie Barrie, Skift

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

3 days ago

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Leslie Barrie, Skift

If one of the goals of wellness is to connect with others, well-being brands are wise to create communities that allow people to bond with one another and feel like they’re a part of something bigger than themselves.

1 week ago

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Leslie Barrie, Skift

Exercise, yoga, and meditation are surging in popularity, but consumers are as time-crunched as ever. It’s no wonder that the audio-based fitness brand Aaptiv (yes, there’s an app for that) has taken off.

3 weeks ago

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Leslie Barrie, Skift

A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.

1 month ago

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Leslie Barrie, Skift

People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.

1 month ago

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Leslie Barrie, Skift

Hotel companies are making big hiring moves to better position themselves in the wellness space. With so much momentum in the sector at the moment, this makes sense. How much investing in wellness actually adds up financially, though, is up for debate.

2 months ago

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Leslie Barrie, Skift

Teaming up with Amazon could mean cash flow now, but at what cost down the line? It’s a question every brand that partners with the giant should ask –– especially in the wellness industry, when so much of a company’s DNA centers around cultivating a feel-good image.

2 months ago

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Leslie Barrie, Skift

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

2 months ago

Hyatt Adds Its Spa Business Exhale to Loyalty Program

Hyatt Adds Its Spa Business Exhale to Loyalty Program

Deanna Ting, Skift

This makes a ton of sense for World of Hyatt, but again will scale prove to be a challenge for Hyatt and for Exhale?

2 months ago

Skift Wellness Issue One: Examining the Business of Modern Well-Being  

Skift Wellness Issue One: Examining the Business of Modern Well-Being  

Leslie Barrie, Skift

Skift Wellness, our new weekly newsletter, curates the best news coverage of the global wellness space. Join us as we dive into the business of wellness, Skift-style.

2 months ago