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Skift Wellness covers the business of modern wellness through a lens of marketing, strategy and tech, the same lens we use in travel and dining sectors. Modern Wellness for us encompasses wellness tech, travel, athleisure, food & drinks, nutrition, mind and body, beauty & spa, work and home.

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Recent Ban on CBD Edibles Won’t Halt Momentum

Recent Ban on CBD Edibles Won’t Halt Momentum

Leslie Barrie, Skift

It may seem like there’s trouble ahead for CBD based on recent speed bumps, but new players entering the category only see opportunity.

7 days ago

Startups and Legacy Brands Are Making Healthcare More Personal

Startups and Legacy Brands Are Making Healthcare More Personal

Leslie Barrie, Skift

Much of the wellness movement centers around prevention, or staying active and treating your body in a way that can help keep health problems at bay. Smart startups –– and even large corporate brands –– are finding ways to take advantage of this shift in how we think about health.

2 weeks ago

Direct-to-Consumer Wellness Brands Secure Serious Funding

Direct-to-Consumer Wellness Brands Secure Serious Funding

Leslie Barrie, Skift

Direct-to-consumer wellness startups with a health bent are seeing big investments and growth. The momentum will likely continue in the year ahead.

3 weeks ago

Brands Take Risks to Tap Into Growing Wellness Market

Brands Take Risks to Tap Into Growing Wellness Market

Leslie Barrie, Skift

Keeping up with the demand for wellness isn’t just a good idea — it’s essential for companies that want to continue to lead their respective categories.

4 weeks ago

Skift’s First-Ever Wellness Megatrends

Skift’s First-Ever Wellness Megatrends

Leslie Barrie, Skift

From health biohacking and on-demand fitness, to innovative wearable tech and more, it’s safe to say wellness isn’t just having a moment –– it’s a full-on movement that will only continue to gain momentum in 2019.

1 month ago

The Megatrends Defining Wellness in 2019

The Megatrends Defining Wellness in 2019

Leslie Barrie, Skift

Find out what’s on the rise and worth tracking in the wellness industry this year with these Megatrends, from mind- and body-focused co-working spaces to health biohacking to the continued buzz around CBD.

1 month ago

Wellness Tech Is Having a Moment

Wellness Tech Is Having a Moment

Leslie Barrie, Skift

The wellness industry is on the rise, so it makes sense that wellness tech would be garnering a lot of excitement at CES. Women’s health in particular is having its moment in the tech spotlight.

1 month ago

Rebranded Weight Watchers Moves Further Away From Diet Focus

Rebranded Weight Watchers Moves Further Away From Diet Focus

Leslie Barrie, Skift

Bringing actress Kate Hudson on as a brand ambassador could expand WW’s consumer base, but it’s unclear whether the original Weight Watchers audience will get on board both with her and the brand’s new wellness angle.

2 months ago

New Farm Bill Spells Good News for the Cannabis Industry

New Farm Bill Spells Good News for the Cannabis Industry

Leslie Barrie, Skift

We predicted CBD oil would be a thriving business in 2019 –– but it will soon likely be a skyrocketing one, thanks to the passage of the new Farm Bill. This means consumers may find a whole lot of anxiety relief, and hemp farmers and product manufacturers will likely see big profits.

2 months ago

Meditation Boom Is Pushing Brands to Keep Up

Meditation Boom Is Pushing Brands to Keep Up

Leslie Barrie, Skift

Meditation is now the fastest-growing wellness activity in the United States. Because it’s a free (or mostly free) practice, brands will probably need to get creative if they want to capitalize on the trend — especially since the app category is already saturated.

2 months ago

Peloton Vs. SoulCycle: The Battle Heats Up

Peloton Vs. SoulCycle: The Battle Heats Up

Leslie Barrie, Skift

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

3 months ago

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Leslie Barrie, Skift

If one of the goals of wellness is to connect with others, well-being brands are wise to create communities that allow people to bond with one another and feel like they’re a part of something bigger than themselves.

3 months ago