Grab's consumer super app is becoming mapping infrastructure for Big Tech in Southeast Asia. Travel brands may not compete with it — but they may increasingly depend on it.
The biggest win for the hospitality sector will be the elimination of manual licensing and compliance checks that quietly drain operator time and margin.
Even for superapps, mindless growth at all costs can be a trap that's hard to defend, while strategic, careful expansion aligning with a travel company's mission is a moat.
"High touch" used to come from a concierge or customer service agent. Today, it can stem from technology, so long as it gives the customer "what they want at that moment when they need it."