Travel Technology

TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.

OpenAI’s new $4 billion deployment company gives travel brands a clearer path to adopting AI at scale — and starts with the team behind Virgin Atlantic’s AI concierge.

Amadeus didn’t answer Sabre’s monopoly accusations so much as argue the battlefield has moved on. That may be strategically useful, but it won’t make the questions disappear.

Generative AI platforms now shape travel shortlists at the inspiration stage. With 94% of hotels invisible in AI search results, only a narrow set makes it into consideration. Brands not present in the media sources informing these tools risk being filtered out before booking even begins.

As travelers prioritize seamless, end-to-end journeys, Capital One is moving beyond booking to build a fully integrated travel ecosystem, reshaping how brands reach and engage customers along the way.

Expedia’s B2B engine is proving the partner model works. The catch: It is still the smaller business, and AI is not yet big enough to change that.

Sabre didn't just report a strong quarter — it used that to publicly pick the biggest fight in airline technology.

Weather.com as a first, not last stop in trip planning? Travel content platform Steller and The Weather Company aim to prove that social videos and weather forecasts can reshape the way people find and book itineraries.

In addition to other Booking Holdings' brands, Seat Geek is listed as a partner. Users would presumably be able to use conversational AI to get "insider access" and discounted rates from Booking brands and partners.

The great AI upskilling of the travel workforce has begun, but even among the industry’s largest companies, the gap between who is preparing their employees for AI and who is just cutting with it is widening fast.​​​​​​​​​​​​​​​​