Travel Technology

Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example.

This week ChatGPT took new steps towards becoming a travel essential.

OpenAI just made travel operators' jobs that much easier

GetYourGuide is betting the real AI gap isn't planning or paying — it's the moment in between, when travelers decide what's worth booking.

Per-click pricing is the advertising auction travel already competes in. ChatGPT just pulled up a chair.

The Hopper tech acquisition, along with that of Discover and Brex, position Capital One Travel to get much more competitive with American Express and Chase Travel in going after luxury and business travelers.

If chatbots use the same content to recommend the same places to everyone, travel is heading toward a homogenization problem, reckons Pangea. Its hedge: buying a ‘Spotify’ for trip itineraries.

Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.

A company-wide AI rollout is rare in hospitality because hotel data is fragmented. Hyatt spent two years fixing that. Now comes the harder part: proving it works.

Hotels are losing the AI conversation – to NerdWallet and Reddit.