Luxury Travel

The Demographic That Luxury Travel Marketers Forgot About

The Demographic That Luxury Travel Marketers Forgot About

Laura Powell, Skift

Given their relative wealth and amount of free time, mid-lifers — otherwise known as the youngest baby boomers and the oldest Gen Xers — don't seem to be getting the proper respect and attention from travel marketers. A new report suggests that luxury marketers that ignore this group do so at their own peril.

1 week ago

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

Samantha Shankman, Skift

Despite the popularity and discussion surrounding the Chinese consumer in recent years, it is still a developing market worth watching and studying for nuanced changes and opportunities.

2 weeks ago

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Samantha Shankman, Skift

It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.

3 weeks ago

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

Samantha Shankman, Skift

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

3 weeks ago

The 6 Big Trends That Are Reshaping Luxury Travel

The 6 Big Trends That Are Reshaping Luxury Travel

Greg Oates, Skift

In the luxury travel space, at a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves.

3 weeks ago

Why Virtuoso’s New Must-Go Destinations Feel Similar

Why Virtuoso’s New Must-Go Destinations Feel Similar

Laura Powell, Skift

A new Virtuoso survey focusing on coveted luxury destinations for fall and the holidays doesn't cover new territory, but some trends are revealed by reading between the lines.

1 month ago

What Travel Can Learn From Michael Kors’ Acquisition Strategy

What Travel Can Learn From Michael Kors’ Acquisition Strategy

Samantha Shankman, Skift

Whether we’re selling hotel rooms or stilettos, the luxury marketplace is riddled with similar challenges and opportunities suggesting greater collaboration could be useful to brands in both industries in their pursuit of becoming lifestyle brands for affluent consumers.

1 month ago

Luxury Companies Create Gateway Products for Tighter Budgets

Luxury Companies Create Gateway Products for Tighter Budgets

Laura Powell, Skift

Should luxury companies introduce lower-priced offerings, or do they risk diluting their brand and/or cannibalizing business from the main brand? We look at how several high-end travel companies are approaching the challenge.

1 month ago

Travel Agent Plans Pricey (and Tricky) Trips for Corporate CEOs and Former U.S. Presidents

Travel Agent Plans Pricey (and Tricky) Trips for Corporate CEOs and Former U.S. Presidents

Nikki Ekstein, Bloomberg

Wealthy people have a right to spend their money as they wish. But some of the requests and complaints detailed in this story are absurd. Did one hedge fund owner actually complain the weather in Italy was too hot? Did his children really share "over-the-top" criticisms of a luxury spa?

1 month ago

5 Factors That Influence Millennials’ Luxury Spending Habits

5 Factors That Influence Millennials’ Luxury Spending Habits

Samantha Shankman, Skift

There is no one strategy to win over millennials. Brands should focus on what they offer in terms of quality and then communicate that through as many channels as possible to increase their awareness among this diverse but growing demographic.

1 month ago

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Free Webinar: Examining The Evolving Diversity of Modern Luxury Travel

Free Webinar: Examining The Evolving Diversity of Modern Luxury Travel

L.E.K. Consulting + Skift

High-end travel and hospitality brands must adapt to evolving luxury consumer psychographics to provide personalized experiences aligned with the whims of today’s upscale travelers.

1 month ago

Interview: Richard Bangs on the Evolution of Exclusive Experiential Travel

Interview: Richard Bangs on the Evolution of Exclusive Experiential Travel

Laura Powell, Skift

The term "experiential travel" is so overused these days that it's almost become cliche. But 45 years ago, Richard Bangs did experiential travel before experiential travel was cool. When he inaugurated Sobek to specialize in worldwide adventure and cultural travel, the concept was pioneering.

2 months ago