Luxury Travel

Redesigning Luxury With Mother Nature in Mind

Redesigning Luxury With Mother Nature in Mind

Laura Powell, Skift

In a growing luxury wellness trend that's built to last, nature comes indoors in the form of living green walls, natural materials, and more at high-end hotels.

1 week ago

The 6 Things Shaping Hotel Retail

The 6 Things Shaping Hotel Retail

Samantha Shankman, Skift

Locally curated retail provides hotel brands with an opportunity to continuously evolve and stay current within a neighborhood, all while deepening their connection among guests and the local community.

2 weeks ago

Private Jet Services Face Identity Crisis

Private Jet Services Face Identity Crisis

Samantha Shankman, Skift

The need for hands-on, personalized customer service cannot be overlooked in private aviation, even as technology is disrupting the legacy business model.

3 weeks ago

Skiftx Original
Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

SkiftX

Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch.

2 weeks ago

Why Do Europe’s Airlines Keep Dying Off?

Why Do Europe’s Airlines Keep Dying Off?

Patrick Whyte, Skift

Each airline failure, of course, includes a number of problems related to the specific business. In Europe, at least at the moment, many of the smaller players that found they could once eke out a living on the edge of the market are no longer able to do so.

3 weeks ago

Luxury Can No Longer Exist Without Considering the Locals

Luxury Can No Longer Exist Without Considering the Locals

Laura Powell, Skift

Costa Rica is one of the few countries that considers social progress as a key metric of tourism industry success. That's why tourism industry entities, including luxury hotels, are encouraged to train and hire locals. Opportunities create a wealth ripple effect.

4 weeks ago

How to Evolve the Chain of Command With Hotel Management

How to Evolve the Chain of Command With Hotel Management

Colin Nagy, Skift

Luxury hospitality can sometimes operate on an antiquated system when it comes to human talent. Here are some progressive thinkers shaking up structures and sacred cows, providing for a more meaningful guest experience.

4 weeks ago

Inspirato CEO Predicts Subscription Model Will Spur Followers in Luxury Travel

Inspirato CEO Predicts Subscription Model Will Spur Followers in Luxury Travel

Laura Powell, Skift

Introducing a subscription model to the travel industry could lead to a transformation in the way companies sell their products. On the other hand, it may be a challenge to get travelers to lock themselves into one brand over a period of time — unless, of course, there is an attractive perceived value.

1 month ago

Dear Travel Marketer, Intention Matters More Than Experience

Dear Travel Marketer, Intention Matters More Than Experience

Laura Powell, Skift

Experience is passé. Today's top luxury marketers have moved on to a new way of looking at the customer journey. It's now about intention. High-end brands that can align their own intentions — beyond making a profit — with those of their customers have the potential to foster true-blue relationships.

1 month ago

Embracing the Role of Romance in Luxury Marketing

Embracing the Role of Romance in Luxury Marketing

Laura Powell, Skift

Romantic love and a night at the opera might seem the stuff of chick flicks and cheap paperbacks sporting Fabio’s bare chest. But one expert says luxury marketers should pay heed to both subjects if they want to build deep and lasting relationships with their clients.

1 month ago

How Boutique Hotel Brands Build an Opening Buzz

How Boutique Hotel Brands Build an Opening Buzz

Laura Powell, Skift

Luxury lifestyle brands are popping up all over the place. In order to distinguish themselves against more traditional competitors, the new kids on the block are taking great pains to integrate themselves into their neighborhoods. One strategy is inviting neighbors to play a role in grand openings.

1 month ago

Boutique Hotel Brands Rethink Grand Opening Events to Loop in Community

Boutique Hotel Brands Rethink Grand Opening Events to Loop in Community

Samantha Shankman, Skift

Boutique brands are discovering that creating splashy grand openings is a way to build buzz while creating community connections. Expect more investment in these one-time celebrations.

1 month ago