Using Sports to Entice High-Spending Visitors
Patrick Whyte, Skift
Tourism organizations usually jump on anything that can bring luxury tourists to a city or area, and the Western & Southern Open tennis tournament is no exception.
2 days ago
×
Patrick Whyte, Skift
Tourism organizations usually jump on anything that can bring luxury tourists to a city or area, and the Western & Southern Open tennis tournament is no exception.
2 days ago
Laura Powell, Skift
Most major sporting events take place in cities that already attract large numbers of high-end tourists. But for one small Midwestern city, hosting a professional tennis tournament is a way to attract luxury travelers who might otherwise not consider a visit.
2 days ago
Patrick Whyte, Skift
Size isn't everything. And tiny luxury homes have some big advantages over larger, fancier properties.
1 week ago
K11 ARTUS + Skift
The rise of cities and the growth of the global creative class are two major factors that will heavily influence hospitality design in the coming years. Those brands that take the boldest steps to embrace these sophisticated consumers are likely to be the most successful in capturing their valuable attention.
4 weeks ago
Laura Powell, Skift
While secondary cities are having their moments, rural regions remain largely undiscovered by higher-end tourists. That's partly because of a lack of quality accommodations. But thanks to the recent tiny home phenomenon, even remote areas can attract visitors looking for something different.
1 week ago
Patrick Whyte, Skift
Another week, another non-traditional luxury destination. This time it’s Newfoundland and Labrador, which is using its natural assets to try and boost tourism.
2 weeks ago
Patrick Whyte, Skift
We don't let the old definition of luxury hold us back. The Faroe Islands' remoteness and isolation make it a really interesting spot for the modern, high-end traveler.
3 weeks ago
Laura Powell, Skift
When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands prove that when it comes to creativity, size doesn’t matter.
3 weeks ago
Patrick Whyte, Skift
What are the luxury travel industry's most misused words?
4 weeks ago
Laura Powell, Skift
While journalists are never in favor of banning speech, we are all in when it comes to retiring clichés, shibboleths, and truthiness. See if any of the travel marketing "hidden gems" mentioned below make your list.
1 month ago
Fran Golden, Bloomberg
Are luxury yachts the solution to preventing overtourism in the Galapagos or are they part of the problem?
1 month ago
Patrick Whyte, Skift
Change is good, but it requires spending a decent chunk of cash and having a coherent strategy.
1 month ago