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Travel Agents

Media and PR

Marriott Removes Ad Making Fun of Travel Agents

Another salvo launched in the battle to increase direct hotel bookings. Two of three videos in the series are still online, though.

Marriott Removes Ad Making Fun of Travel Agents

Airlines

What 3 Airline Executives Wouldn’t Talk About at a Travel Agents’ Conference

Who's more important to the airlines: shareholders or passengers? Take one guess.

What 3 Airline Executives Wouldn’t Talk About at a Travel Agents’ Conference

Airlines

Lufthansa Offers Direct Booking Savings and Agents Aren’t Happy

Other airlines will feel more comfortable charging fees to encourage travelers to book directly if Lufthansa's plan works. Travel agents and other intermediaries will be in trouble if this becomes a trend.

Lufthansa Offers Direct Booking Savings and Agents Aren’t Happy

Business Travel

Skift Global Forum: What to Expect From the Travel Agent of the Future

Virtuoso is repositioning the role of travel agents from information providers to long-term travel consultants.

Skift Global Forum: What to Expect From the Travel Agent of the Future

Business Travel

British Millennials Use Travel Agents at Twice the Rate of Americans

The British millennials value traditional travel agents more than American millennials, but still a large majority have moved away from it, which shows in the number of shuttered high street travel agent store fronts over the last decade or so.

British Millennials Use Travel Agents at Twice the Rate of Americans

Business Travel

Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year

There are hints that while millennials have largely moved away from traditional travel agents, there are use cases that require them and sub-cultures that will continue to use them one way or the other.

Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year