In an industry full of young brands, Cunard Line emphasizes its history to stand apart. But keeping the needs of modern travelers in mind is important too.
The high-end cruise experience keeps getting higher as luxury cruise lines add more lavish options. A $10,000-a-night suite won't be for everyone, but it clearly appeals to a wealthy few, based on Regent Seven Seas Cruises' bookings.
Cruise lines have used technology to create experiences on ships that wow guests, but Royal Caribbean's new CIO makes a good point: Tech should also continue to evolve to make the cruise experience easier to navigate for passengers.
Windstar Cruises needs to connect with travelers who will appreciate its upscale, relaxed small-ship experience; hiring a president with significant sales and marketing experience should help it get that message out.
The Queen Mary 2 has long-catered to dogs and their masters, and now even solo travelers are having their day in the sun -- or in their own staterooms, at least.
Fathom has a dual mission: social impact work in one destination, the Dominican Republic, and cultural enrichment in another, Cuba. Consumers may have a hard time understanding what the cruise line is all about.
Carnival Corporation pulled off a surprisingly good quarter despite global uncertainty, though capacity growth in China seems to be worrying some on Wall Street.
There's really no way to tell how sustainably cruise lines operate, due to a lack of regulation on a global scale. Since cruise lines aren't required to release detailed data on their environmental footprint, there is little accountability.
Cruising has quietly gotten its act together after regulators and public opinion turned against the industry a few years ago following several safety and health mishaps. Now, it's up to the industry's leaders to chart a course for the future.
With a huge TV marketing push and new land products in the Middle East and Caribbean, MSC Cruises is finding success by doubling down on its distinctly European brand identity.