Cruise Line Industry & Business News by Skift

MSC Cruises Targets Growing Luxury Market With New Ship Order

Hannah Sampson, Skift

MSC Cruises is already spending billions on big ships, so why not add a few luxury vessels to the mix? The cruise operator has a built-in customer base, but the trick will be to offer a product that gets those passengers to pay more for the high-end experience.

3 days ago

Royal Caribbean Is Already Growing Its Luxury Silversea Line

Hannah Sampson, Skift

Royal Caribbean Cruises wants to be a bigger player in the luxury and expedition cruise space. One surefire way to do that, now that it owns a majority stake in Silversea: build more ships.

2 weeks ago

Carnival’s Brewmaster Is Trying to Bring Craft Beer Culture to Cruising

Hannah Sampson, Skift

Carnival Cruise Line wants to deliver good beer and fun experiences to its passengers. That's where the brewmaster comes in.

2 weeks ago

How Windstar Cruises and the James Beard Foundation are Creating Next-Level Culinary Experiences at Sea

Windstar Cruises + Skift

Memorable food and beverages are now an integral part of any trip, and cruises are no exception. Windstar Cruises’ partnership with the James Beard Foundation shows how exceptional culinary offerings can elevate an overall experience for today’s passenger.

3 weeks ago

Why the Cruise Industry Stands Out for Diversity in Its Leadership

Andrew Sheivachman, Skift

Cruising has embraced diversity in leadership and diversity in experiences for consumers in recent years. This bodes well for the industry as it continues a concerted effort to get more people to try cruising.

3 weeks ago

Caribbean Drag Persists But Carnival Still Reports Record Earnings

Hannah Sampson , Skift

Wall Street wasn't fond of what Carnival revealed about 2019 booking trends. Was the share price slump an overreaction?

3 weeks ago

Skift Global Forum Preview: Princess Cruises Is Evolving With History in Mind

Hannah Sampson , Skift

Princess Cruises has a long history and widespread awareness, but the cruise line knows it can't rest on the past. President Jan Swartz talks about innovation, authenticity, and why diversity in leadership is good for business.

1 month ago

Titanic Relics to Be Sold With Bids Starting at $19.5 Million

Dawn McCarty and Jef Feeley, Bloomberg

Relics from the Titanic make for a blockbuster exhibit, one that many people would travel to see. Hopefully those who acquire these pieces will be highly concerned with conservation as well.

1 month ago

Cruise Lines Avoid Risk by Steering Ships Away From Florence’s Path

Christopher Palmeri, Bloomberg

Cruise lines will hear from angry customers aboard ships being diverted away from the hurricane. But making smart safety decisions is never bad business.

1 month ago

Carnival Is Blanketing the U.S. With Its Newest, Biggest Ships

Hannah Sampson, Skift

As cruise lines roll out new ships, they're showing them off to more markets. Carnival's approach — spreading its newest capacity around to several different ports — gives it the opportunity to reach a wide swath of the U.S.

2 months ago

Hybrid Solutions for Cruise Ships Are Gaining Steam

Áine Quinn, Bloomberg

It's good news in the fight against climate disruption. Cruise ships, which devour fossil fuels, may someday shift some of their power needs to rechargeable battery power, trimming carbon emissions along the way.

2 months ago

Norwegian Cruise Line Wants Passengers to Keep Spending More at Sea

Hannah Sampson , Skift

Cruise lines keep loading their ships with things for passengers to buy — Starbucks latte and a game of laser tag, anyone? With consumers feeling confident, no one seems to mind spending money on extras. But if the economy takes a turn for the worse, will that change?

2 months ago