Cruises

The Short Life of Fathom Shows Cruisers Mostly Just Want to Cruise

The Short Life of Fathom Shows Cruisers Mostly Just Want to Cruise

Hannah Sampson, Skift

As Fathom prepares to enter its new chapter, the brand needs to clearly identify its mission and experience to connect with the right travelers. If "social impact" wasn't a clear enough description, will "participatory" do the job?

7 days ago

U.S. Politicians Make Moves to Get Historic Riverboat Cruising Again

U.S. Politicians Make Moves to Get Historic Riverboat Cruising Again

Jim Salter, Associated Press

They may get the boat cruising again. But then they need to get decent ports to stop at along the river.

1 week ago

All Leisure Group’s Failure Hints at Brexit Upheaval to Come

All Leisure Group’s Failure Hints at Brexit Upheaval to Come

Patrick Whyte, Skift

While Brexit shouldn't take all the blame for the demise of All Leisure Group, it seems to have played a part. So far the UK economy has confounded economists' expectations but this state of affairs is unlikely to last forever.

2 weeks ago

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Jeremy Kressman, Skift

Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.

2 weeks ago

UK Cruise and Tour Firm All Leisure Group Collapses

UK Cruise and Tour Firm All Leisure Group Collapses

Patrick Whyte, Skift

Since the heady days of a stock market floatation in 2007, there has not been much to shout about for All Leisure Group. Like a number of other travel companies, it has not been able to cope with the level of geopolitical upheaval in key destinations. It is unlikely to be the only big travel casualty of 2017.

3 weeks ago

Carnival Corp. Wants Wearable Tech to Elevate the Cruise Experience

Carnival Corp. Wants Wearable Tech to Elevate the Cruise Experience

Hannah Sampson, Skift

We think this will take some getting used to for cruise passengers and crew alike. But the widespread acceptance of Disney's MagicBand — at least in Florida parks — shows that vacationers can adapt and embrace new forms of technology, especially if it improves their trip.

3 weeks ago

Cruise Companies Are Using Tech to Innovate Beyond Wi-Fi and Robots

Cruise Companies Are Using Tech to Innovate Beyond Wi-Fi and Robots

Hannah Sampson, Skift

Cruise lines have been working on ways to improve guest-facing technology so passengers have a better experience on their trip. But it sounds like those efforts are moving to a new level this year — which should be good news for cruisers.

3 weeks ago

Windstar Cruises Is Looking to Capitalize on Smallness as it Grows

Windstar Cruises Is Looking to Capitalize on Smallness as it Grows

Hannah Sampson, Skift

Being small isn't quite enough to stand out in the cruise crowd. But elements of quirkiness, fun, and surprise — along with the advantage of greater access to some destinations — could do the trick.

4 weeks ago

Norwegian Cruise Line Looks Back at 50 Years of Innovation and Challenges

Norwegian Cruise Line Looks Back at 50 Years of Innovation and Challenges

Chabeli Herrera, Associated Press

NCL's anniversary is a reminder how young the cruise industry actually is.

4 weeks ago

Fathom Is Adding Even More Cuba Stops Early Next Year

Fathom Is Adding Even More Cuba Stops Early Next Year

Hannah Sampson, Skift

This move combines Fathom's two aims — social impact in the Dominican Republic, culture-focused visits to Cuba — in one trip. Although the experiences in each will be truncated, this could be enough to attract passengers looking for variety rather than a full week in one country.

1 month ago

Carnival Corp. CEO Says Cuba Is a ‘Longer Term Play’

Carnival Corp. CEO Says Cuba Is a ‘Longer Term Play’

Hannah Sampson , Skift

Cruise operators are counting on Cuba to stir up new interest in long-established Caribbean sailings. That could ultimately increase demand and prices for cruises that are typically budget-friendly. But as Carnival's CEO said, adding Cuba as a destination may not do much for the bottom line at first.

1 month ago

Uniworld Is Launching a New Brand to Sell River Cruises to Millennials

Uniworld Is Launching a New Brand to Sell River Cruises to Millennials

Hannah Sampson, Skift

Uniworld is making an interesting play to expand the market for river cruising. We'll be curious to see how the new brand tries to create an experience that appeals to millennials without pandering.

1 month ago