Tourism News

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Understand the evolving landscape of global tourism, including key issues like post-coronavirus recovery, overtourism, and destination development. Our detailed articles and insider perspectives from industry leaders provide a clear view of current and future trends. 

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Discover the latest marketing campaigns and strategic moves within the tourism industry. Explore in-depth reports on destination tourism data and analysis. Skift is your trusted source for tourism news, delivering critical information to help shape your strategies and decisions. 

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Tourism

Inside Malaysia's Target to Hit 35.6 Million Tourism Arrivals by 2026

Southeast Asia’s tourism race is heating up. And with destinations like Thailand and Vietnam making strong plays, Malaysia will need to up its game. It’s also a chance for the destination to diversify its offerings and attract fresh audiences in a crowded regional race.
Tourism

How Does the Economy Impact Travel?

Economic issues are never far from the mind of travel executives, and here's a rundown of different ways the state of the economy impacts the industry.
Tourism

Skift Research Global Travel Outlook 2025

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.
Tourism

Live Tourism Was 2024’s Most Important Story in Travel 

In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.
Tourism

The Year of Easier Travel in Asia

As tourists prioritize convenience over bureaucracy in their journey choices, visa reforms will help determine the winners in Asia’s tourism rebound. Regions with rigid visa policies risk missing out.