Why are brands like Apple, Disney and Nike are among the world’s most valuable? Because they’re able to embody a lifestyle, offering consumers access to an emotional connection that goes well beyond their product offering.
Significant capital investments in Las Vegas hospitality have been few since the recession. The opening of T-Mobile Arena and adjacent developments, as well as record visitation to the city during the last two years, suggest the Strip is turning a corner.
Roger Dow of the U.S. Travel Association said the first decade of the 21st century was the "lost decade," when international travel grew exponentially but visitor arrivals to the U.S. remained relatively flat. Shutting down the visa waiver program in in the wake of terrorist attacks would again halt growth just as numbers begin to show it's working.
As consumers increasingly opt for image-driven content over other digital formats, destinations need to take greater control of how they market their visual identity. Download CrowdRiff's free report to learn the five questions marketers must ask to own their visual strategy.
Europe's terrorism problem goes far deeper than the attacks we saw in Paris and Brussels. But many travelers are still committed to making their European trips as planned despite a seemingly gloomy forecast for summer travel that these charts show.
Discover Los Angeles is attempting to attract more Millennial travelers by promoting local neighborhoods and their specific hidden attractions organized by different travel themes.