Tourism Australia has shown the power of food tourism to drive higher visitation, but much of that is due to the country's forward-thinking content platforms.
It should still concern Floridians that Visit Florida has spent public money on performers like Pitbull, under the presupposition that such performances somehow contribute directly to increasing visitation to Florida. Meanwhile, the exact amount Visit Florida spends on its lavish events is still confidential.
Shifting consumer demands for new destinations and more experiential trips may have finally caused a big impact on the way tour operators sell vacations.
The annual A.T. Kearney Global Cities Index shows destinations their competitive positioning on a worldwide basis to inform their strategy to attract more corporate investment and business events.
Over the last decade, the most innovative culinary travel experiences have emphasized the local destination as much as the local food and drink specific to that region. Understand the implications of this shift in our latest trends report.
Visit Dallas redeveloped its website to reflect the city's neighborhood appeal in an effort to attract more leisure travelers and extend its domestic source markets for short-term getaways.
It's impressive how much U.S. travelers will spend in Asia-Pacific, trouncing even China--the world's largest outbound travel market--in their own backyard.